You can forget all the motion-controlled games being thrown around at the moment, whether it's the Wii, the Xbox 360 Kinect or Playstation Move. Sega are already onto the next big thing: urine!
It sounds like I'm joking, but in four Tokyo arcades this month Sega are trialling a series of urinal-installed videogames. The idea is that as you play them, you will also see digital advertising on the game screen.There's Graffiti Eraser, which is pretty obvious - spray over certain areas of the urinal to wipe away the picture. There's Mannekin Pis, where the aim is to urinate as much as possible to get the high score. There's even Splashing Battle, which measures the strength of your urine against that of the last guy to use the toilet.
Obviously at the moment they’re not only experimental but also only for male players. There’s more information about these very-real videogames over at CNNGo.